How To Create An ARG Aka Alternate Reality Game In 2022?
If you are wondering how to create an ARG, also known as an Alternate Reality Game, you are on the right page. Keep reading to learn more. ARGS are a relatively new and very interesting way to promote a product or service (like a movie) by telling a story that involves both online and offline interaction.
Jane RestureOct 01, 202241 Shares1369 Views
If you are wonderinghow to create an ARG, also known as an Alternate Reality Game, you are on the right page. Keep reading to learn more.
ARGS are a relatively new and very interesting way to promote a product or service (like a movie) by telling a story that involves both online and offline interaction.
Some need you to search websites for buried clues. Others have you talk to performers or look for hidden things in cities to move the story along.
The Nine Inch Nails album "Year Zero" is an excellent illustration of an ARG. The Year Zero ARG featured spooky websites, posters, and even recorded art-related items.
A lady sitting in front of her work table and doing some work
Even a fan in Argentina who discovered a flash drive in the restroom during a concert was a piece of the puzzle! Those who kept looking eventually found a small, secret concert by the band in a warehouse that was empty.
ARGs benefits greatly from interaction. Players will stop thinking about the game if the problems or story don't keep them interested.
If that occurs, the entire purpose of marketing is defeated because they might never even learn about the goal you have in mind. But if you do it well, everyone on the Internet will be talking about it.
An ARG, or alternate reality game, is a kind of game that incorporates gameplay with real-world components. Most of these games are based on the idea that something bigger is going on in the world that no one knows about except the players.
The steps discussed above on how to create an ARG will be very helpful for you. Remember, before an interactive narrative is coherent, playable, and interesting, it should go through a number of stages and revisions in an iterative process. Keep in mind that an ARG should be both entertaining and useful.